On Thursday 7th August 2008, all eBay.co.uk Insertion Fees are half price for any listing using the Auction-style, Auction-with-Buy It Now or Buy It Now Only (Fixed Price) formats in eligible categories. As always, there are a whole host of Ts & Cs which you can check out here.
Lots of sellers worry that their items get lost in the cheap listings maelstrom. More sellers list more items. Conversion rates suffer and for some it can be a bane rather than a boon. Here are some tips for getting the most out of this Thursday's CLD:
- Try using 5, 3, and 1 day listings. Most people want to make the most out of the promotion and put their items up for 10 days, or 7. Items get the most visibility in their closing hours, so shorter durations can mean you have less competition.
- Have a clear out. Have you got stock that isn't moving? Put it on eBay at rock bottom prices using the lower fees and try and shift it. Storing and maintaining stock costs money and some times it can make real sense to just get rid. You'll need all that valuable space in anticipation of the christmas rush.
- Experiment. The insertion fee reduction is a good chance to experiement with less risk. Have you considered testing out some sales with Free P&P?
- Pray for rain. August is a quiet month on eBay for many sellers and if the sun's out, it can be even quieter. So when it comes to eBay sales, the rain is a good thing.