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eBay Fast Facts as of December 31, 2007

US

• Founded in September of 1995, eBay is a global online marketplace where practically anyone can trade practically anything.

• eBay has a global presence in 39 markets, including the U.S.

• eBay has approximately 276 million registered users worldwide.

• Marketplaces net revenues totaled a record $1.5 billion in Q4-07, representing a year-over-year growth rate of 21 percent. With 46 percent from US operations and 54 percent from International business.

• In Q4-07, gross merchandise volume (GMV), the total value of all successfully closed items on eBay’s trading platforms, was $16.2 billion. (Total GMV for the full year 2007 was more than $59 billion.)

• eBay users worldwide trade more than $2,039 worth of goods on the site every second.

• There were 637 million new listings added to eBay worldwide in Q4-07. At any given time, there are approximately 113 million listings worldwide, and approximately 6.7 million listings are added per day. eBay users trade in more than 50,000 categories.

• At the end of Q4-07, eBay hosted approximately 532,000 stores worldwide, with approximately 46 percent of stores hosted on eBay’s international sites.

According to a June 2006 survey conducted by ACNielsen International Research, there are approximately 1.3 million sellers around the world who use eBay as their primary or secondary source of income.

eBay.co.uk

• 500 million bids were placed on eBay.co.uk in 2007 (auctions only)

• eBay.co.uk also surpassed 20 million registered users this year. One in two of the adult population

• Every other (44%) active internet user visits eBay.co.uk at least once a month (Nielsen / Netratings, September 2007

• eBay visitors average 1 hour 47 minutes on the site and view 240 pages per month (Nielsen / Netratings, September 2007)

• eBay accounts for 11% of all the time people in the UK spend on the internet (Nielsen / Netratings, March 2007)

Online Statistics Taken from www.online-publishers.org Frames of Reference: Online Video Advertising, Content and Consumer Behavior June 2007 Conducted in partnership with OTX

1) How responsive are people to Online Video Ads?
	Strong video ad responsiveness with 80% viewing an ad and 52% taking action Effect of Ad Exposure 52% Took action on seeing an video ad (NET) 45% Elicited a response 28% Looked for more information 16% Bought Somethings

2) What are the actions taken after viewing a video ad
	Online video ads have an impact throughout the purchase funnel: from interest and consideration through purchase.